"We're running an ad to congratulate a client on their anniversary. We need it to really capture the tone of our platform and literature, so lots of open space with a few splashes of bright color."
"Okay, so you bought the four-color ad option? Or just the single spot color printing?"
"Neither. Black and white was $100 cheaper."
"I need it in an hour but I'm taking the rest of the day off okaythanksbye!"