4.16.2014

Badvertising: You know what would really sell socks?

I don't really think a lot about my sock purchases. I don't have any sort of brand loyalty when it comes to socks, and really just default to whatever feels nice and cushy, matches the color I'm looking for, and is cheapest. If it meets those three criteria, it goes home with me on the once-every-other-year trip I make to buy socks.

But companies that make socks, like Burlington here, want you to remember their name when you're in the sock aisle (seriously though, how often do people buy socks? Am I the weirdo for wearing them until they have holes in them? Do people regularly buy socks every week? That seems weird to me.) so they needed a memorable ad that would burrow into your brain and create a positive association with the Burlington brand.

And someone, somewhere, pitched them a concept in which a mother sexually abuses her son. 

And somehow that person was not immediately fired. 

And somehow this insane fucking concept made it through to actually air (in Europe, I think, but still).

The video is safe for work, although if you have your speakers turned up someone's ears might perk up at the suggestive wordplay. And setting aside the debate for why Western culture still insists males cannot be victims of sexual abuse because they would obviously enjoy any and all sexual advances, even from their mothers, who the fuck thought that the suggested image of a woman blowing her underaged son at the kitchen table would sell socks?


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