Badvertising: Wait, what the fuck are you talking about?

I know: in the realm of dissecting poor advertising decisions, picking on an ambulance-chasing lawyer's local spot is cheating. But this isn't just a poorly made ad. This is...I don't know what this is. A public service announcement? A man's private vlog? I mean, the odds are against this being accidental because it's got his title card at the end of the spot and everything. I just don't even understand how this was made or what the fuck Scott Hoy is upset about.